Vimeo’s massive redesign puts videos front and center


Vimeo (s IACI) has rewritten its website from the ground up, introducing a brand new player and multiple new features aimed at improving navigation and discovery of new videos. Built with its user base in mind, the new Vimeo site was designed to reduce clutter and increase the speed with which pages load and videos can be found.

Vimeo’s new video pages are optimized for viewing with a 960×540 video player at the top and related info — comments, likes, tags, etc. —  hidden below the fold. For viewers who want to navigate other related videos, Vimeo has added a tab for “More Videos” that unveils related videos along the top of the page. By doing so, Vimeo has eliminated a lot of the clutter that was visible on the old site.

The site also has a consistent look and feel, across video pages, category pages and the like, which…

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